STRATEGIC Composition

STRATEGIC

PROPER MANAGEMENT

JOB:

Strategic Administration

Instructor

: DOCTOR Tuan Luu

Student's brand: DAO BETTY THANH

Student ID

: CGSVN00015828

Class

: MBAOUM0913 – K10A

Course

: BMST5103

HCMC,

Nov

2014

STRATEGIC MANAGEMENT

TABLE OF ITEMS

I.

II.

INTRODUCTION OF MC'DONALD........................................................................................... a few CPM AND EFE MATRIX ANALYSIS:.................................................................................... 5

With more data from the exterior audit of McDonald:.................................................................. some п‚·

Chances:.................................................................................................................................... 4

п‚·

Threats:.............................................................................................................................................. 5

III.

IFE MATRIX:.............................................................................................................................. almost 8

Following with all the analysis detail from inside audit:.............................................................................. 8 п‚·

Strong points............................................................................................................................................. 8

Solid brand name, photo and status.................................................................................................. 8 Large market share..................................................................................................................................... 8 Strong global presence............................................................................................................................... almost eight Strong MCD's performance in the global marketplace.............................................................................. 8 п‚·

Weakness............................................................................................................................................ almost eight

Unhealthy food picture................................................................................................................................ 9 Excessive Staff Proceeds including Best management...................................................................................... on the lookout for Customer loss due to fierce competition................................................................................................. 9 Internal Component Evaluations Matrix:...................................................................................................... 9 IV.

V.

SWOT MATRIX:....................................................................................................................... 10 The Quantitative Strategic Organizing Matrix (QSPM)................................................................ 14

VI.

FIVE POWER ANALYSIS........................................................................................................ sixteen

VII.

BALANCE SCORE CARD....................................................................................................... 19

PROPER MANAGEMENT

ADVANTAGES OF MC'DONALD

I.

McDonald's Corporation may be the world's largest chain of fast food eating places, serving nearly 47 mil customers daily through much more than 31, 000 restaurants in 119 countries worldwide. McDonald's sells numerous fast food things and soft drinks including, hamburgers, chicken, green salads, fries, and ice-cream:



The business started out in 1940, with a restaurant opened by simply brothers Dick and Macintosh McDonald in San Bernardino, California.



Their launch of the " Speedee Services System" in 1948 founded the principles in the modern fast-food restaurant.



The original mascot of McDonald's was a person with a chef's hat over a hamburger...

References: 1 ) www.mcdonalds.com

installment payments on your http://www.slideshare.net/jrapeepan/smmcdonalds

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